Study Case of My Logo

DaSanchez Logo Study Case


After identifying my branding, I decided to create my logo. I wanted to create a symbol based on my name David. I wanted to have more than a simple logo, a symbol that represents me and my design. The reason for this choice is to have a logo that can be used in different creative projects; for example, the logo can be used on both my fine art and my Digital Design.    

The process

I began by identified common shapes, lanes, and patterns on my name. A critical letter on my name is the letter “D”; this letter is a half-circle, and having two, I could complete the full circle.


The circle is a universal symbol; it represents the infinite, the self the original perfection. “It implies an idea of movement and symbolizes the cycle of time, the perpetual motion of everything that moves, the planets’ journey around the sun (the circle of the zodiac), the great rhythm of the universe. The circle is also zero in our system of numbering and symbolizes potential or the embryo. It has a magical value as a protective agent, … and indicates the end of the process of individuation, of striving towards a psychic wholeness and self-realization” (Julien, 71). having a circle in my logo would give more depth to my logo; this symbol is planned to be used on different artistic projects; in a sense, this will be based on my branding.

On my sketches, I draw a line crossing in the middle of my circle, so I played around more with lines. In this phase, I found that I wasn’t going to leave the middle line behind. So, I extended both lines creating the final form of my logo. The lines on the logo are straight vertical lines that communicate strength, stability, and authority (DeWitte, Larmann, Shields, 57). Having straight vertical lines will transmit authority to the viewer. Having confidence visually will help my brand, especially DaSanchez. These lines might appear parallel, but the angle established for these lines is set to interest if they continue.


Now that my lines are set, and my logo is almost complete, I started to make the logo more updated. The circle then becomes an oval, and the lines of the circle start having more depth. On the bottom of the oval, the lines are wider, while on top, the line is thinner. Another change is the vertical lines now have rounded edges. This way, the symbols are more dynamic and have an organic feel.


Now that my logo is almost completed, I started using color. This part is not very complex because my branding is already defined. For my branding, I used the color red; the reason behind this is that the color red stands out immediately. Red is a very energetic color and, at the same time, exhibits confidence.



My logo possesses elements that represent confidence and reflect authority, but also have calm elements. I think all elements combine into an abstract symbol that goes deeper than a simple business. It is a representation of what I want to tell the world about my artwork.


Leonora Carrington

These photos were taken in Museo de Arte Moderno in Mexico City. The exposition at the time was Cuentos Magicos (Magic Tales), a chronological presentation of the work from Leonora Carrington.


Leonora 2.jpg


She was born in an upper-class family in northern England, live in France where she joined the surreal movement, but it was later in her life until Carrington moved to Mexico where her art thrived. She struggled to fit in her home country as well in France and Spain. However, she found in Mexico a place to call home.

If you want to learn more I post some links.


Leonora Carrington – Britain’s Lost Surrealist | TateShots


Mexico: A Surrealist Country

Leonora Carrington. Cuentos Mágicos

Buy some Books:

Leonora Carrington: Surrealism, Alchemy and ArtThe Complete Stories of Leonora Carrington

Paris plus Wine


I created this series of illustration for my class, I used photoshop for this project.

This was part of my creative brief:

The style has to be pleasant with warm and optimistic colors.  An image of a wine bottle will be in the middle surrounded by landmarks of Paris. Some other photo elements will help the image to create unity, such as flowers.

The concept will have elements of Art Nouveau but always trying not to appear outdated.

Did I succeed? You tell me.

Paris, Paris!

Eye of Thoth



Thoth is the Egyptian god of writing, magic, wisdom, and the moon. He was one of the most important gods of ancient Egypt alternately said to be self-created or born of the seed of Horus from the forehead of Set. As the son of these two deities, who represented order and chaos respectively, he was also the god of equilibrium and balance and associated closely with both the principle of ma’at (divine balance) and the goddess Ma’at who personified this principle (and who was sometimes seen as his wife)….

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